In addition, there was this clip from Glam & Gore (which counts 3.5M subscribers) that features a makeup tutorial and a look at the film, followed by the host trying not to cry and ruin the makeup.ĭisney/Fox’s faith-based Breakthroughdrew $11.1M over the 3-day and $14.6M since its Wednesday opening at 2,824. Similarly, the average daily views for Llorona‘s top YouTube clips are coming in at 50.3K, once again exceeding the benchmark of 27.7K for the genre. Video materials both organic and bought are at 44:1, well above the typical horror film’s 25:1 viral rate. Broken out, that’s 33.8M Facebook Fans, 14M Facebook video views, 9.2M Twitter Followers, 66.1M YouTube views and 14M Instagram followers.
RelishMix considers Llorona‘s social media universe at over 137M very strong for a horror genre. One of the best things La Llorona has going for it is the simple suggestion or rumor that it might be related to the Conjuring universe.” Llorona is not directly connected to Conjuring, as it doesn’t involve, nor is it connected to, the paranormal investigators, the Warrens.
Another element that fans like is that the movie is rated R, which many horror fans see as a good sign. That said, James Wan’s contribution and the scary clips from the film have horror fans convinced this effort is worth seeing in theaters. Says social media analytics corp RelishMix about Llorona, “There are a lot of fans sharing stories of this legend and how it was an integral part of their childhood, with some being told by friends, others by their Grandma - the point is it’s seen as a legend that just might be true. Caucasians came out at 27%, African Americans at 11%, and Asians at 8%. The 13-17 set who were able to get into Llorona liked the movie the most at 79% positive, but they only repped 12% of the crowd. Friday made $11.8M (including $2.75M Thursday night previews), and the Michael Chaves-directed movie was frontloaded with a Saturday that was down 26% with $8.7M. PostTrak gave the pic a low 2 1/2 stars and a 48% definite recommend.
CinemaScore audiences gave Llorona a B-, which is less than both Annabelles’ Bs and higher than The Nun‘s C. In his third weekend, that film is expected to gross $17.3M, a very sweet -29% hold in second place at 4,183 theaters. Llorona also didn’t ding New Line’s own Shazam!that much. The pic is safe counter-programming at a minimal estimated domestic P&A spend around $35M-$40M, which can be the second choice next weekend when Avengers: Endgame potentially sets another opening weekend record, beating Infinity War‘s $257.6M. She played best in the West and South-West, with 17 of the pic’s top 20 runs coming from these regions. hit the demos they were expecting for La Llorona with 49% Hispanic audiences and 30% females under 25, along with 26% men under 25. Captain America: Civil War took 44 days to hit $400M, Iron Man 3 reached that threshold in 47 days. The pic saw a 6% spike in business despite shedding 322 screens as fans prep for Endgame next weekend. Compare this to Captain Marvelwhich just became the 7th Marvel move to cross $400M in its 45th day of release today. Then again, there were some movies like Universal/BVI’s Glass and Fox’s Alita which didn’t work as they were intended to do. Marvel launched Black Panther in mid February last year and amassed $688M by the time when Avengers: Infinity War opened. Much of this has to do with how pics were dated between last year and this year. Endgame isn’t going to fix that gaping hole in just one weekend of its opening it could take well into June before we make up that difference. Nonetheless, the 2019 domestic box office according to ComScore still lags greatly behind last year at -16% with $2.9 billion through today, a difference of $568M. Surely among some in the industry and exhibition, there’s a “So what?” attitude about this weekend at the B.O.: Next weekend will probably deliver one of the biggest thee-days of all-time at the domestic box office with Endgame. Not to mention, studios have proven before that two tentpoles, launched next to each other in subsequent weekends, can live in the marketplace at the same time. Superman played, have amassed north of $224M. Previous Easter weekends, when Furious 7 and Batman v. in the weekend prior to a Marvel or Star Wars movie, but c’mon - it’s Easter weekend, and three-quarters of the nation’s K-12 schools were on break. True, folks may curb their movie ticket spending at the B.O. 'Shazam!' Smashes $100M Disney-Fox's Faith-Based 'Breakthrough' Mints $1.7M Opening Day 'Penguins' Near $500K - Wednesday B.O.